The beauty industry is undergoing a makeover as cosmetics retailers recognise that millennials don't want to buy make-up the same way their mums did. Catering to this new breed of shopper and their desire for in-store experiences, Sephora has announced its 'Innovation Lab'.

Private messaging is an ideal medium to do the obvious – open a dialogue and conduct a conversation. In fact, 59% of all US social sharing now occurs in private channels. But while people are happy to chat to their mates on platforms like Facebook Messenger, how can brands get involved?

Talking beauty is a big deal online. The most successful vloggers impart their wisdom to millions of loyal subscribers daily. Now, Tesco want a slice of the digital beauty pie. It's offering free video beauty consultations with British beauty experts to anyone with a Google Plus account.

With 350 million photos uploaded to Facebook every day, people are creating and looking at more images of themselves today than at any other point in history. And as our lives become permanently on display through the growth of social media, it’s changing how we see ourselves.