‘Ugly veg’ doesn’t make it on to supermarket shelves. Around 15% of potatoes will never be placed in a trolley because they are too big, small or blemished, and 15% of parsnips will never leave the farm. Asda is bucking this trend, selling ‘wonky veg boxes’ at a cut cost.

Led by the craft movement and new, fruity flavours, cider’s evolution from park bench brew to hipster favourite is well underway. Heineken is now looking to corner the premium end of the market with the launch of its ‘20s-inspired Blind Pig brand. How is it building indie appeal?

Size matters to UK shoppers. A decade ago it was all about big; grocery giants rolled out super, hyper and mega stores in out-of-town spots and sprawling shopping centres alike. But customers are starting to shop small again. So what do people want from a tiny store – and what was ‘big’ doing wrong?

The UK’s supermarkets are at war. With each chain jostling for space in a market predicted to be worth £203 billion by 2019, Waitrose’s Pick Your Own Offers scheme aims to grow the brand’s share with customisable discounts. But is it enough to win the battle for supermarket loyalty?