New mums are older than they’ve ever been. They’re also better off. With the 2.4 kids standard fading, are today’s babies being born into a lap of luxury where only the best will do? If so, how can brands align with this quality-not-quantity approach to family life?

Every time things go wrong in the Netherlands, the Dutch media shout about how good the Danes have it. And they’re not alone. From Dubai to the UK, the world is turning its gaze towards Denmark. But what’s the country’s appeal? And how have Danish people made it such a unique market?

In a digital world, there's a social network for everyone. Preggie is a social app designed specifically for expectant mothers. With conversations about motherhood often considered inappropriate for Facebook, women can connect with like-minded ladies through the app to discuss them.

Being a kid can be frustrating; there are so many rules to follow and growing up seems to be the only way to do what you want, when you want. New research shows that in England, that frustration is greater than ever, with English parents among the most overprotective in Europe.