The Australian coffee shop industry is valued at over $4 billion, and independents account for 95% of all outlets - but the data-driven deals and promotions that big chains can offer pose a threat. Can digital loyalty scheme Rewardle give small coffee shop owners an advantage?

A ‘cup of Joe’ has become a staple in the American diet. At one end of the market Starbucks has made a name for itself selling flavoured coffees, and at the other end ‘gourmet’ coffee has become a daily choice for 34% of Americans. But can rare brews and a theatrical experience convince customers that Starbucks is now a contender in the ‘premium’ coffee market?

Starbucks is typically known for its Americanos and Frappuccinos. But a concept store in London is seeing the coffee giant catering to a more discerning customer. Breaking with tradition, the Reserve bar looks more like a restaurant than one of its famous high street shops.

They drink less, smoke less and are focused on their future prospects. Gen Z are more sensible than their Gen Y elders, and as they enter university, the student lifestyle is changing. Student Unions no longer centre around cheap beer, but are social hubs for coffee and academic clubs.