Mums are getting excited about flash sales site Zulily, and it’s not hard to see why. Constant discounts, 9,000 new items posted daily and ‘buy-it-now’ emails are selling them everything from yoga pants to fridge organisers, attracting four and a half million customers in five years. Will this success last?

Becoming a parent is one of life’s most stressful – albeit cherished – moments. With Brits spending an average of £1,619 to prepare for a baby, some mums are buying on their smartphones at all hours. But how do new mothers really like to shop? And which brands are meeting their needs?

How do you get selfie-taking tweens into your beauty store? Make it about them. That’s the line MAC Cosmetics is taking with its new youth concept store in Orlando, which, after just a few months in operation, is now among its top five performing stores in North America.

Contrary to common stereotypes, not all women love to shop. Today’s businesswoman often has more things on her to-do list than there are hours in the day. LaFleur is a clothing brand selling workwear to women who want to look great, but don’t have the time to browse the racks.