For the first time ever, Gen Y voters outnumber Boomers. But while they're a voting force to be reckoned with, few people in this group are fully engaging with politics. Brigade is an app that gives simple answers to complex questions and tries to put the power back into voters' hands.

With 41% of teens ‘addicted’ to their phones, mobile-first media is the new norm. Wishbone is a this-or-that voting app that blends lightweight entertainment with user-generated content to encourage Gen Zers to give their opinions on everything from their worst fears to their favourite foods.

Will crowdfunding sites merge into charitable aid? How will people react to social and environmental crises? And will they continue to favour local? As part of our Expert Outlook 2016 series, we speak to three citizenship experts about the relationships people and brands have with broader society.

Young Brits are politically minded. 70% think social media should be used for social change, and a quarter are highly knowledgable about politics. Yet only 12% would definitely vote in a general election. Why are they so disillusioned? And is engaging via social media the answer?