Is this bad for me? How many calories are in it? Perusing supermarket shelves often involves subconsciously gauging how healthy something is – especially if you’re on a diet. But research has found that people who are dieting are actually more likely to pick out food that’s labelled as unhealthy.

When we want to know what we’re eating, food labels can be difficult to understand. Between calorie counts, additives and ingredients, they can be overwhelming. In the UK, icons that show how much exercise is required to work off servings have been suggested as a simplistic solution.

Around 80% of Americans eat fast food at least once a month. Hoping to get them swapping burgers for quinoa, Eatsa offers healthy lunches via a fully automated service. The brand boasts a data-led approach to making tasty and nutritious meals, but can it end a national obsession with junk food?

With a powerful elite of foodies taking to social media and demanding all things 'local, 'real', and 'independent' how can big food companies challenge the perception that they're part of the problem?