Whether it’s those luxuriously thick locks or that sun-kissed skin, Brazilian women are known for their beauty – and they fork out a lot to maintain it. German start-up Vaniday is capitalising; it's set to shake up the industry by making it easier than ever for Brazilians to book in for a blow-dry.

Whether you’re the contouring queen or a minimalistic gal, a lot of women aren’t prepared to spend more than five minutes putting their face on in the morning. And there are more products than ever that offer time-saving shortcuts to help women feel beauty-rich, even when they're time-poor.

Hispanic women represent the fastest growing beauty market, and while previous generations relied on their mothers for make-up advice, girls are now exposed to a wealth of brands and tips online. With over 2.5 million subscribers, how’s Latina vlogger Nicole Guerriero influencing these beauty buyers?

While the French pharmacy is still the holy grail for beauty fans, a growing number of the country's Gen Xers are going online for their products. More than 5.3 million people now shop at these virtual beauty counters, making online retailers the main arena for French beauty growth.