Signal25 Apr 2016
A New York start-up is profiting from pencils

In the digital age, is it still possible to make a profit selling pencils in a physical shop? In New York, 25-year-old Caroline Weaver is doing just that. By blending physicality and nostalgia with an Instagrammable aesthetic, CW Pencil is charming more than just Gen Yers.

A New York start-up is profiting from pencils