Who says armpit hair isn’t beautiful? & Other Stories' new campaign challenges beauty ideals by showing normal women in their underwear, complete with their 'imperfections'. The ‘For Women, By Women’ campaign aims to “portray a more diverse view on the traditional notion of beauty.”

In a bid to boost sales for Valentine's Day, American Apparel’s NYC SoHo branch adorned its mannequins with faux pubic hair, unmissable behind sheer panties. The message:au naturelis best. But is it anything more than a PR stunt?

Selfies aren’t just about vanity - they can offer a way to make a statement. In China, women are using self-portraits to take a stand against the everyday oppression of feminine beauty regimes, flooding social media with pictures of their unshaven armpits.

With 75% of Brits believing that there’s more pressure than ever to remove body hair, women are increasingly looking for cheaper and easier alternatives to salons. Philips is hoping that its IPL hair removal device can be the solution, but can it get women to ditch wax strips and razors?