With the spread of technology, companies are exploring the ways household chores can be made more bearable. Amazon is appealing to grocery-hating mothers everywhere with Amazon Dash – the kitchen assistant intended to do for the shopping list what Kindle did for the e-book.

Amazon seems willing to dive into just about any market, with endeavours in categories ranging from tablets for toddlers to home delivery drones. It’s now taking a shot at conquering the French grocery market, announcing the launch of two online stores offering home delivery services.

Brits can now stock up on Corn Flakes and kitchen roll via Amazon following the launch of the e-commerce giant's latest move in the convenience household market. Already a success in the US, the Pantry service offers competitive prices for next-day delivery of everyday essentials.

It's been 21 years since Amazon launched, revolutionising the way people shop online. But with a business model that uses subscription fees and dynamic pricing to prioritise low prices over high-speed shipping, is online shopping club Jet set to overthrow the e-commerce giant?