Becoming a parent is one of life’s most stressful – albeit cherished – moments. With Brits spending an average of £1,619 to prepare for a baby, some mums are buying on their smartphones at all hours. But how do new mothers really like to shop? And which brands are meeting their needs?

More mums are choosing to become their own boss and look after their children at the same time. But does ‘motherism’ – the prejudice that paints ‘non-working’ mums as unsexy slobs – really motivate women to go back to work just to remove the ‘stay-at-home’ label?

Traditionally, we assume it’s the mother who loses the most sleep following childbirth. But recent research shows that in couples with a newborn, fathers are the ones getting less sleep. Once again, while new dads are increasingly taking responsibility, they still feel poorly portrayed in the media.

New parenthood can be difficult, with many mums and dads finding themselves cut off from their friends as they stay at home to look after their child. Hello Mamas is a website that allows mums to connect with other mothers in their area in a bid to tackle issues of loneliness and isolation.