From malls in Mumbai to fine dining in Delhi, Indian shoppers are developing a taste for the high life. And between increases in disposable income and a rapidly growing population of HNWIs, they’ve got the money to buy into the luxury lifestyle, fuelling the market’s growth.

The Jaguar brand has long been positioned as affordable only to the elite, but since releasing models with considerably lower price tags, the carmaker has sold a record number of vehicles. Its latest campaign is hoping to show consumers that Jaguar is an accessible luxury brand.

Volvo's brand is synonymous with safety – it's even responsible for the invention of the seat belt. Now, the automaker hopes to show that even if you're not in a Volvo, it's got your safety in mind. LifePaint is a reflective spray to make cyclists more visible, but what do they think to this low tech solution?

The Indian luxury industry has long been driven by those from affluent households in the country’s metropolises. But times are changing; the market is now being shaped by millionaire Gen Yers from smaller towns, and this shift is redefining what luxury means to the everyday Indian consumer.