With 41% of teens ‘addicted’ to their phones, mobile-first media is the new norm. Wishbone is a this-or-that voting app that blends lightweight entertainment with user-generated content to encourage Gen Zers to give their opinions on everything from their worst fears to their favourite foods.

Young Brits are politically minded. 70% think social media should be used for social change, and a quarter are highly knowledgable about politics. Yet only 12% would definitely vote in a general election. Why are they so disillusioned? And is engaging via social media the answer?

In a bid to get Britain's young people down to the polling station, Channel 4 is hitting them where it hurts – the 8.7 million 16- to 34-year-olds that watch E4 will have to go without on election day. But will depriving Gen Y of their favourite channel be enough to get them to engage with politics?

People are increasingly apathetic when it comes to politics, and it’s particularly prevalent among the young; the 2010 US midterm elections saw just 21% of 18- to 24-year-olds cast their ballots. Can Voter increase participation by bringing Tinder-style swiping to the political process?