Great audio logos can work as branded signifiers - and the subtleties of sound are increasingly being incorporated into products, too. But how much noise is too much? Are there really any benefits to owning a microwave with its own soundtrack?

Sonic branding can be an effective way to convey memorable messages. We know what shower gelfeelslike andsmellslike, but to complete the sensory experience (without tasting it), what does an Original Source shower gelsoundlike?

Facebook videos are viewed over eight billion times a day, with this content becoming increasingly important on the platform. But publishers like Little Things and PopSugar have reported that the majority of their plays are without sound, meaning content must be tailored accordingly.

The perfume industry is undergoing a shift away from mass market fragrances towards niche designer scents. Spearheading this move is the Hermès Perfume Library, offering visitors an exclusive look into the brand’s luxurious collection. Are experiential boutiques the future of luxury?