Many sweet-toothed shoppers can’t keep their hands off the candy. But while some of us stick to the timeless classics like gummy bears or gobstoppers, others are looking to take their taste buds on an adventure, fuelling all kinds of innovation in the world of confectionery.

The World Health Organization wants to bring sugar consumption down to 26-32 grams a day. Is this really attainable when a single can of cola contains 40g? The road ahead might be long and bitter, but the war against sugar has already started.

With sugar the new demon ingredient, and a public increasingly scrutinising what they’re putting into their bodies, major food and drink brands are scrambling to cater to the health-conscious consumer. Can Coca-Cola Zero Sugar prove that there’s still a space for fizzy drinks in the diet?

The majority of 4- to 10-year-olds consume around 22kg of sugar a year – far above the recommended amount. Change4Life plans to to tackle this with the release of a free tracking app named Sugar Smart, which is intended to help parents monitor their kids' sugar intake.