In the ten years since the term ‘tween’ was coined, 8- to 12-year-olds have come to control an estimated $43 billion in spending power. But the latest generation are different, having never lived without social media. How should brands target this delicate age group? And how soon is too soon?

Do you check your work emails on the weekend? Read your texts during dinner? Chat to mates from home when you’re on holiday? We may be constantly connected, but many people believe there’s a time and place for tech. Canvas8 sat down with 20 Brits to find out when they’d prefer to switch off.

If you tweet something funny, there’s a small chance it could go viral. But what if you could hire a company to make that tweet into a trending topic? Enter Social Chain, self-described as the UK’s ‘largest influencer network’. How has a virtually unknown business spawned so many online trends?

The attraction of technology is that is frees people from a more burdensome way of doing things. But as the use of digital devices increases, people are letting technology regularly disrupt their daily lives. And it's evident in the way that kids are using social media.