Signal20 Jun 2016
Festival-goers don’t all spend the same

They may all love live music and not mind a bit of mud, but new research shows that the festivals people like are good predictors of how they like to spend. While Bannaroo fans splurge on caffeine, Lollapolooza guests invest in premium booze, while for the scenesters at Coachella, it’s cosmetics.

Festival-goers don’t all spend the same