All India Bakchod is a YouTube comedy group that amassed 60 million views in 2014. In leaving traditional models of TV and film tie-ups behind, they've built a formidable fan base. How have they transformed YouTube into the perfect platform for brands who want to connect with India’s youth?

Neon nails, coloured contact lenses and plaited locks. This might describe a girl from Harajuku, but while Genderless Keiisa Tokyo style tribe, it's not just for girls. In fact, it's rocked predominantly by straight, teen boys that are rebelling against Japan’s notoriously conformist gender norms.

Gay marriage isn’t yet legal in China; in fact, homosexuality wasn’t even decriminalised until 1997. But that hasn’t stopped Chinese brands showing their support for equality. Early 2015 saw many of them celebrate the US Supreme Court’s historic ruling on equal marriage.

Transgender people in India – referred to by some ashijras– are often subject to stigmatisation and alienation from society. But 6 Pack Band is India’s first music group comprised entirely of transgender members, and it's looking to alter negative perceptions of trans people.