Conducting detailed interviews with its members, accompanied by glossy photoshoots, im gegenteil is rallying against the ennui of traditional dating. But is this approach simply masking realities behind pretty packaging? And will it change the way Millennials look for love?

Despite what the media might say, kids aren’t always glued to the TV. The majority of British children say they love to read, particularly in younger age groups. They’re picking up a paperback multiple times a week and even asking for books for their birthdays.

Tech can’t change the way we love (yet), but it has changed the way we date. Globally, 91 million people use dating apps, with Tinder boasting 50 million users. But swiping has become boring. So what’s filling the gaps in the market? And how do people want to find love in 2015 and beyond?

Received wisdom says that digitisation is shredding attention spans and dissolving the written word into a cesspool of games, GIFs and emojis. But a study of 32,000 children by the National Literacy Trust suggests that reading isn’t on the decline at all – on the contrary, it's on the rise.