The prospect of a Trump presidency has caused some in the US to consider heading abroad; on the day he won primaries in seven states, Google searches for ‘move to Canada’ hit their highest levels since Bush won the 2004 election. Now, Air Canada is offering its potential new residents a test drive.

JD Wetherspoon chairman Tim Martin has waded into the Brexit debate via 200,000 beer mats criticising the IMF. He’s a long-term Leave supporter, but could taking such a public political stance damage the iconic pub brand – or could polarising opinion be a good thing?

According to the world of online dating, coming across as an arse to some can make others love you more. If having haters makes those who like you like you all the more, does the same psychology apply to our relationships with brands? And does it actually pay for a brand to rub part of its audience up the wrong way?

There's one rule that explains how trends catch on; visibility. And more than half of us are now willing to pay more for products that are visibly socially responsible. Professor Lynn Kahle, who studies brand values, explains to Canvas8 why a brand’s values matter and how they influence people.