Upon entering the room, visitors are confronted with walls that double as displays, lit up with mesmerising patterns that undulate with the movement of the crowd. This isn't just a digital installation from French artist Miguel Chevalier, but a promotion for Hermès' latest tie range.

In the vast expanse of the British Museum there’s a 4th century Chinese scroll – known as the Admonitions scroll – so old and delicate that it can only be viewed for a few months each year. But with the power of digital technology, it can now be seen any time, from anywhere in the world.

What would a painting by a celebrated artist smell, sound or taste like? For too long, museums were strictly ‘look and don’t touch’, but curators are now putting visitors’ senses and emotions at the heart of their exhibitions – all while providing a slick backdrop for an Instagram update.

It’s easy to think that museums aren't relevant, but the success of the David Bowie exhibition at the V&A and the Matisse Cutouts show at the Tate Modern says otherwise. How is the museum evolving to meet the needs of people more interested in their smartphones than ancient artefacts?