Chinese women are increasingly paying for fitness gear, classes, coaching and athletic events. And taking note of this trend, Western sports brands like Nike and Adidas are ramping up their efforts to target women with messages of independence, challenging yourself and self-expression.

Tupperware has been encouraging women to sell its plastic kitchenware and seize economic power in the household since the ‘50s. And with gender equality almost achieved in the Western world, the brand has now set its sights on developing countries. But does empowerment still sell?

Women in comedy have long been overshadowed by their male counterparts on TV, in films and, more recently, in the world of online humour. Can WhoHaha, an online portal founded by actor and director Elizabeth Banks, get girls giggling with material made by their fellow females?

Menstruation is not spoken about in India, and a lack of information is putting over 300 million women at risk. A campaign by feminine hygiene brand Whisper encourages women to talk about their periods, and rewards them for doing so.