Did YouTube kill the Hollywood star? In the second installment of this two-parter, we look at why Gen Z value the talents and opinions of their digital peers, what services they are flocking to and how a shift towards user generated content will affect the future of media production and distribution.

Are today’s teens addicted to technology, or just used to it? Why is success so important to them? And why are they so eager to be adults? This Generational Snapshot uses statistics and case studies from the US and UK to explore what motivates the first generation of true digital natives in 2016.

One in three teens claim they could make money by creating YouTube videos. The success of social media stars like Bethany Mota shows that celebrity endorsements aren't influential as they used to be. Today's teens want inspiration from cool kids who could easily be their mates.

Whether it’s the popularity of streaming services like Spotify and Apple Music, or the recent resurgence of vinyl, it’s clear that music is important to people. And according to research firm Repucom, it’s particularly significant for Gen Yers – 86% say they’re interested in music.