Virtual reality is set to become a $1 billion (£710 million) industry by the end of 2016, so it’s understandably an appealing platform for marketers. But with a new study suggesting that 34% of Brits don't care about the tech, where should brands invest for the best return?

According to the Warwick Commission report, 'higher' social groups account for 87% of museum and cultural institution visits. Although cultural and creative industries are booming in the UK, if visitors don’t reflect the diversity of the population, are they really accessible to all?

2015 will see an avalanche of virtual reality devices appear in the mass market, with the likes of Sony, Google, Facebook and Microsoft targeting gamers across the globe. The technology may now be an attainable reality, but will it be used for anything beyond video games?

In the vast expanse of the British Museum there’s a 4th century Chinese scroll – known as the Admonitions scroll – so old and delicate that it can only be viewed for a few months each year. But with the power of digital technology, it can now be seen any time, from anywhere in the world.