Now worth $22.3 billion, the craft beer movement has been making waves in recent years by offering alternatives to those who wouldn’t drink a session lager. New research now shows that certain varieties – such as Golden Ale – are particularly appealing to women, driving a surge in sales as a result.

Craft beer has emerged as a strong industry contender in recent years, with microbrewery founders across the world getting down to business, trading their ‘staches for snappy suits. But now that major players have entered the game and hipster appeal has diminished, will it still be cool?

For years, boobs and bums have sold Brazilian beer just fine. But with 86% of buying decisions in Brazil coming down to women, it doesn't make sense that 65% of them can't relate to advertising. Can Cerveja Feminista become not only a female-friendly beer, but the catalyst for a revolution?

What's the definition of craft beer? The US says that 6 million barrels of beer or less a year is craft, but in the UK an official definition has yet to be penned. This means that craft brewers are not regulated, and could be holding onto a title to keep their customers.