Who says armpit hair isn’t beautiful? & Other Stories' new campaign challenges beauty ideals by showing normal women in their underwear, complete with their 'imperfections'. The ‘For Women, By Women’ campaign aims to “portray a more diverse view on the traditional notion of beauty.”

It's the 21st century and men can be affectionate and splash out on manbags, while women can be CEOs and skip motherhood if they want. Gender boundaries are falling away, right? Actually, a new study shows that gender stereotypes haven’t progressed much since the '80s.

Bodyform’s ‘Blood’ commercial is the first to tackle the physical manifestation of having a period. Vials of blue liquid and grinning, rollerblading models have been replaced with blood from powerful sportswomen. Does this advert represent real women’s attitudes to menstruation?

In 2015, Swedish fast fashion giant H&M was named one of the world’s most ethical companies thanks to its extensive sustainability efforts. But in an industry built on cheap thrills, can the rush of buying new stuff ever sit comfortably with the ethical responsibility to slow down consumption?