Flavoured whiskies are the fastest-growing segment in the bourbon industry, accounting for nearly 75% of whisky growth in 2012. And people are clamouring for cotton candy-flavoured vodka and cinnamon-spiked rum too. But who are these sugar-sweet variants targeted at, and is it more than a passing fad?

Whiskey has long been considered a serious drink to be enjoyed by men of a certain age – picky Scotch drinkers have a lifelong affiliation with their beloved brand of single malt. But now, Scotch sales are soaring in the US, and it's not the usual suspects that are buying it.

As the Indian middle class continues to expand, Moët Hennessy is capitalising. It's creating a new line of sparkling wines made from Indian grapes that embody both affordable luxury and the country’s proud heritage.

India is one of the world’s fastest-growing economies, with overall wealth having increased by 211% since 2000. The country's new cadre of millionaires is influencing everything from homeownership to investments overseas – and its led by a clique of young innovators.