Building on a traditional diet that promotes an ‘eat little and often’ approach, snacking is a natural fit in Chinese food culture. But Western brands haven’t had a smooth ride catering to domestic tastes. How are attitudes to snacking changing? And what do people want to eat between meals?

Milka’s distinctive lavender packaging has long been a supermarket staple across Europe. Now, the chocolate brand is looking farther afield to China for a new consumer base, aiming to win over import-hungry consumers with the pedigree of Swiss Alpine milk.

Can our eating habits represent our identity? We sat down with Eating right in America author Charlotte Biltekoff to discuss how what we eat aligns with our aspirations and ethical codes, and our shifting perceptions of health.

Health-conscious Chinese consumers have got a taste for Australian-made vitamins and health supplements. Aussie brand Swisse Wellness officially launched in Shanghai in July 2016, but a month on, chief executive Radek Sali says the country already accounts for half of the brand's sales.