The English language is constantly shifting, with merging communities and tech making it evolve faster than ever; 86% of British parents think teens speak a different language on social media. So how can brands use words, emoticons and colloquialisms to better communicate with their audiences?

Attitudes to PINs and passwords are pretty lax; 25% of people use the same code for every card. Intelligent Environments is hoping to reinvent passwords, replacing numbers with a combination of four emojis. Can the fastest growing language come to dominate our PIN codes as they do our texts?

Who needs words when you have emojis? Most Gen Yers now believe that these colourful symbols improve our ability to communicate, using them in the majority of all messages sent. In fact, almost three-quarters find it easier to express emotions with emojis than they do with words.

While WhatsApp wins over the West and WeChat conquers China, messaging app LINE has taken Japan by storm. With 400 million users worldwide, and 52 million in Japan alone, LINE's bright and vibrant customisable stickers are hugely popular – but can they really replace text?