The takeaway industry was worth roughly £9 billion in 2014. And while they might traditionally be associated with sloppy curries or lukewarm pizza, new services like Deliveroo are giving takeaways a higher-quality edge. How is it challenging the fast-food giants that dominate this industry?

Push for a pizza, swipe for a cleaner and tap for a taxi. The rise of apps like Uber is facilitating the culture of ‘I want it, and I want it now’. For digital-savvy city-dwellers from London to Beijing, everything you need – from your dinner to a ride home – is just an app away.

While takeaways might be associated with sloppy curries and lukewarm pizza, services like Deliveroo and Deliverance have given them a higher-quality edge. Delivery service Supper is now taking it even further, delivering Michelin-starred food from fine-dining restaurants to your door.

Continuing the attempt to branch out into every possible sector and industry, November 2014 saw Amazon announce a platform for customers to order local takeaway food. Launching initially in Seattle, the company expects to roll the service out across the US in 2015.