The great outdoors is having a moment. The outdoor apparel industry made $4 billion in 2014. But with more people living in cities than ever before, what it means to be ‘outdoorsy’ is changing. A new consumer has emerged; the casual camper. But who are they? And how are brands engaging them?

Over 143 million Americans took to the great outdoors in 2014. But not everyone is a fan of sleeping in a bivvy bag. For some, camping means Coachella, and a hike is a good excuse for a catch-up. 'Mountain man’ brand REI has launched evrgrn – a line of gear that's perfect for the casual camper.

With clear skies, sandy beaches and beautiful cities, Australia is a dream holiday destination for many foreign tourists. And now, the number of domestic tourists is growing. With longer working hours and less time to spend travelling abroad, more Aussies are opting to holiday at home.

Tired of ‘authentic’ camping experiences (often marred by mud and rain), festival-goers are increasingly choosing to glamp instead. Providing portable, stackable rooms fashioned from converted shipping containers, Snoozebox is a premium service putting people at the heart of the action.