With international fashion brands making competition on the Australian high street even more intense, a new generation of home-grown brands are building fiercely loyal style tribes both online and off. But can these emerging fashion cults fend off global competition?

As Americans become more adventurous in their quest for wellness and transcendence, Californian brand Moon Juice is serving up the ancient and exotic, infusing juices and supplements with ingredients like lion’s mane and astragalus. What’s behind the natural and alternative health boom?

A decade ago, 'luxury' might have meant a Mercedes, a Prada bag or a Rolex. But in 2016, old symbols of extravagance are out and people are searching for more meaningful things to spend on. With the market thought to have grown just 1-2% in 2015, is this the end for traditional luxury fashion brands?

Aussies can shop for global fashion fads on any high street or with a few clicks. But when it comes to basics, many rely on Cotton On, which is set to earn $1.4 billion in 2016 from its low-cost clothing that virtually ignores trends. How’s this home-grown brand taking the retail world by storm?