Grab in Southeast Asia, Ola in India, and Lyft in the US – as ride-hailing becomes an increasingly lucrative sector, Uber’s competition is getting stiff. The world’s most popular private driver app is now bowing out of China, where it’s experienced significant losses in a face-off with Didi Chuxing.

Building on a traditional diet that promotes an ‘eat little and often’ approach, snacking is a natural fit in Chinese food culture. But Western brands haven’t had a smooth ride catering to domestic tastes. How are attitudes to snacking changing? And what do people want to eat between meals?

In a warning against a ‘worldwide vanilla approach’ to international expansion, a survey of over 32,000 people in 10 Asian markets found that most people “fear the erosion of their traditional cultural values” - 73% of those aged 36 to 60 and 70% aged 18 to 36.

Babies born in China in 2015 (the Year of the Sheep) are thought to be unlucky. So unlucky that thousands of mums rushed to have a baby in the more favourable Year of the Horse. Superstitions still hold fast in rapidly modernising China. How can international brands avoid making cultural mistakes?