Volvo's brand is synonymous with safety – it's even responsible for the invention of the seat belt. Now, the automaker hopes to show that even if you're not in a Volvo, it's got your safety in mind. LifePaint is a reflective spray to make cyclists more visible, but what do they think to this low tech solution?

Cycling is the perfect way to explore a city, but it can be a challenge if you don’t know your way around. Blubel is hoping to make people feel more at ease getting around unfamiliar urban areas with the development of a smart bike bell that knows the ins and outs of your locale.

Whether its a hipster on their fixie, a banker on their Brompton or MAMIL (middle-aged man in lycra) on their road bike, city streets and country lanes in the UK are packed with cyclists. Around two million Brits now cycle at least once a week. What is making travelling by two wheels so popular?

With more people cycling to work, bike safety equipment – from fibre optic lights to high visibility jackets – are flooding the market. But what if the bike itself was designed to keep cyclists safe? That's the thinking behind the digitally connected Venhawks Valour smart bike.