Tupperware has been encouraging women to sell its plastic kitchenware and seize economic power in the household since the ‘50s. And with gender equality almost achieved in the Western world, the brand has now set its sights on developing countries. But does empowerment still sell?

Skincare brand SK-II is targeting China’s ‘leftover’ women by challenging stereotypes in a spot that examines how different generations perceive women based on relationship status. The company is looking to capture the attention of single women by removing the stigma attached to them.

Changing the world for good can be a challenge at any age, but a group of 8- to 12-year-old girls from California aren’t letting their youth stand in the way of achieving social equality. Who are the Radical Monarchs and how are they changing what it means to be an activist?

The second phase of Cannes Lions 2015 Grand Prix winner ‘Like a Girl’ has been launched. The ad – already viewed over four million times – sees girls write society’s perceptions of females (‘weak’, ‘perfect’, ‘not brave’) on boxes, before smashing them both literally and metaphorically.