Eating patterns have changed – instead of preparing three meals a day, many people now snack on convenience food. As a result, there’s a growing demand for packaging that’s smart, eco-friendly and easy-to-use. How can brands use innovative design to meet the needs of these conscious consumers?

The Body Shop has long been known for offering up environmentally friendly body butters and shower gels to eco-conscious beauty junkies. Now, with its 'Enrich not Exploit' campaign, it plans to establish itself as the world's most ethical and sustainable global business.

Selling fresh Canadian mountain air to Americans has become a booming business for Vitality Air. And now, it's found its way to the other side of the globe – China. Canned air has become popular in the notoriously polluted country, particularly in the smog-filled northern regions.

Whether they’re after free range eggs or fair trade fashion, 65% of Brits want brands to do good. But putting these beliefs into practice is no small feat; just 11% exclusively buy from ethical brands. Canvas8 sat down with 20 British men and women to find out what being ethical means to them.