When Google Glass was launched, the world wasn’t ready for a head-mounted wearable computer – especially one that made the wearer look like a Star Trek character. But Snapchat could succeed where Glass failed, not least because its techy specs are bright, fun and affordable.

Gen Yers may have swapped playgrounds for office spaces and Gameboys for smartphones since the mid-’90s, but it seems they’re playing the same old games. What is it about Pokémon GO that’s gotten audiences of all ages hooked on a craze that many grew out of before the turn of the century?

If you knew that this was the only chance you’d ever get to read this sentence, would you pay closer attention? Snapchat’s ephemeral messages are a more human way of relating digitally, but they offer more than just a carefree share. Their fleeting nature asks us to stop and pay attention.

Snapchat is recognised for its popularity with teens, hailed by brands as a sure-fire route into the eyeline of Gen Z. But research shows that the majority of its UK users are older than assumed, and the content on the channel doesn’t always match the audience it’s reaching.