As ethics and quality are prioritised over surface-level appeal more than ever before, HK Honey is perfectly positioned to cater to the increasingly environmentally-aware Chinese consumer.

Mooncakes are an indulgent snack eaten during the Mid-Autumn Festival in China. They're traditionally made from red bean or lotus seed paste, with a crust of pastry, and are high in fat and sugar. But in 2016, health-conscious Hong Kongers have been opting for raw, vegan and low-fat versions.

Building on a traditional diet that promotes an ‘eat little and often’ approach, snacking is a natural fit in Chinese food culture. But Western brands haven’t had a smooth ride catering to domestic tastes. How are attitudes to snacking changing? And what do people want to eat between meals?

Breakfast has become somewhat of an inconvenience for many people, with half of Brits not bothering to eat in the morning. Can Birds Eye’s Hello Morning range of pancakes, waffles and croissants convince them that it’s worth making a detour to the freezer when they wake up?