Being stylish isn’t necessarily sustainable; in the Netherlands, households produce 65,000 tonnes of textile waste annually. LENA the fashion library is an Amsterdam-based store that intends to ease this issue, loaning out clothes the same way a traditional library loans out books.

The sharing economy is here, right? But for who? While start-ups and unicorns are splashed across the media, the reality is that many of these platforms are attracting more attention than users. It’s still early days, and the sharing economy has many more people to reach.

Airbnb has over 800,000 listings in 33,000 cities, with as many 425,000 people staying on a peak night. Hilton’s new brand Canopy wants to be the best ‘local’ hotel in the neighbourhood, but can it lure back the sharing economy generation?

“Sharing is caring,” states a TV spot from holiday home rental company HomeAway. “Or at least that’s what they told us.” Actually, the spot highlights the uglier side of sharing holiday amenities like pools or bathrooms. But can HomeAway dethrone Airbnb by undermining the sharing economy?