Everyone loves a bargain; UK discount stores are worth £7.5 billion, while in the US, flash sales site Zulily has amassed more than $1 billion in revenue. Now, credit card provider Capital One is making it even easier for customers to get a good deal – provided they're comfortable with data mining.

Do you love the sales, but can’t bear the queues? Maybe you’re partial to a quiet drink with friends, but the thought of a bar on a Friday night leaves you feeling anxious. Google now enables people to track the busyness of public spaces in real-time, so they can make their plans accordingly.

In a splintered media landscape – where we’re flitting from device to device, bombarded by 360 ads a day – Out of Home advertising remains a constant. After all, you can’t skip a billboard. But that doesn’t mean people like them, either. So what does the future hold for the billboard?

From playlists we hope no-one ever finds to the foods we only eat alone, everyone has at least one guilty pleasure. But does keeping quiet about one’s secret loves heighten the feel-good factor, or simply contribute to cultural snobbery? And how might brands rethink the use of guilt as an emotion?