Choco Rice instead of Coco-Pops, Snack Noodle instead of Pot Noodle, or Sainte Etienne instead of Stella Artois. Own-label brands dominate the supermarket, accounting for over half of British grocery sales. But copycat branding can be detrimental to the market and the consumer. So, why and how do copycat brands work?

The legalities of tax can be blurry. But as consumers become more informed – and the Panama Papers provide a spark to set the whole issue alight – is tax set to be the next frontline of CSR strategies? Canvas8 surveyed 3,000 consumers and spoke to 20 Brits to see if they’d boycott a brand over the matter.

In a world of incalculable choice, research suggests that if people in strong 'brand relationships' stray from them to 'flirt' with a competitor, they actually become more committed to their original favourite.

Do Gen X really only dream of discounts? Do they actually give a damn about ‘organic’? And what does snacking look like when you’re old enough to know better? Canvas8 sat down with British men and women between the ages of 35 and 49 to find out how and what they really like to eat and drink.