“If socks can have a lifetime guarantee, why can't anything?” asks entrepreneur Tara Button. This is the premise behind her online store, Buy Me Once. It only stocks products – from tables and chairs to towels and toothbrushes – that are made to last a whole lifetime.

From Victorian moustaches to flat caps, hipsters are notorious for reappropriating the old. Founded in 1913, traditional blue-collar workwear brand L.C King Manufacturing Co has become a firm favourite among trendy New Yorkers too, making chore coats and dungarees for blue-collar workers and hipsters alike. But how has this veteran brand done it?

‘Til death us do part’ is usually reserved for weddings. But as sustainability becomes a bigger concern, it could be applied to our prized possessions, from cashmere jumpers to iPhones. But how achievable is this in a world where acquiring and upgrading are the status quo?

The great outdoors is having a moment. The outdoor apparel industry made $4 billion in 2014. But with more people living in cities than ever before, what it means to be ‘outdoorsy’ is changing. A new consumer has emerged; the casual camper. But who are they? And how are brands engaging them?