Marketed as 'nature’s Gatorade', Vita Coco has become popular way beyond the gym. It has a 60% market share in the US, and over 90% in the UK, where it’s the fastest-growing non-alcoholic drinks brand. But just how did Vita Coco turn coconut water into a global phenomenon?

Why do the things we love to eat have to be so bad for us? UnReal is on a mission to transform candy, reinventing America's iconic treats with a healthy twist – and up to 40% less sugar per serving. But with consumers moving away from restrictive eating habits, do people want clean confectionery?

With sugar the new demon ingredient, and a public increasingly scrutinising what they’re putting into their bodies, major food and drink brands are scrambling to cater to the health-conscious consumer. Can Coca-Cola Zero Sugar prove that there’s still a space for fizzy drinks in the diet?

If you think ‘1893’ sounds like a new craft lager, it means PepsiCo has hit its mark. It’s actually a new range of sodas that’s launching in the US, and by going for the premium, small-batch feel, the company hopes to cater to a young, adventurous consumer in search of a high-end experience.