Traditional brewing involves companies producing core beers on a large scale. But a new trend is emerging whereby ‘beer architects’ constantly create exciting new flavours to be produced by other brewers. What impact is this novel approach having on the food and drink industry?

Craft beer has emerged as a strong industry contender in recent years, with microbrewery founders across the world getting down to business, trading their ‘staches for snappy suits. But now that major players have entered the game and hipster appeal has diminished, will it still be cool?

From work to childcare, women are slowly closing historical gaps between the sexes. And they're also doing it with their alcohol intake. With moderate alcohol consumption finding its way into public conceptions of a healthy lifestyle, Gen Y men and women alike are happy to indulge in a drink.

A packet of Walkers doesn't pair as well with a craft beer as it does with a pint of Stella. At least that’s what Swedish brewer St. Erik’s thinks. Sensing that an exclusive beer deserves an exclusive snack, the microbrewery has created the world’s most expensive potato chip to go alongside its IPA.