Shipments of wearables are expected to hit 110 million units by the end of 2016 as more people seek to track their sleep, steps and calories. Now, BACtrack – a market leader in breathalyzers – has developed a wristband that monitors your blood alcohol content to help you avoid a hangover.

Soft drinks are no longer just something to keep the kids quiet while the grown-ups quaff wine. There’s a new market opening up that’s far more sophisticated than just carbonated sugar water. But what can brands do to capitalise on alcohol moderation? And what do teetotallers look for at bars?

Popular Instagram accounts often show users enjoying glamorous, care-free lifestyles. But there can be a dark side to all those perfectly filtered experiences, as the account of Louise Delage showed. It turned out to be a hoax run by French alcohol awareness charity Addict Aide.

While wine is an essential part of French national identity, environmental concerns and the democratising force of the internet are causing an upheaval in the country’s consumption habits. How is the wine industry adapting to a more informed, adventurous and eco-conscious market?