If Faisal Islam, Ralph Keyes and theNew York Timesare to be believed, the Trump candidacy and the vote for Brexit show we've entered a post-truth era – a world where emotion and populism win out over facts and experts. But is it true? And do emotional appeals really trump facts and figures?

The English language is constantly shifting, with merging communities and tech making it evolve faster than ever; 86% of British parents think teens speak a different language on social media. So how can brands use words, emoticons and colloquialisms to better communicate with their audiences?

Sarcasm is often derided as the lowest form of wit, but according to new study, it could be the highest form of intelligence. With findings suggesting that sarcasm can help people become brighter and more creative, those who love a biting quip might actually experience greater success in life.

It may have once satirised branded content – “oh, awesome, a sponsored post by a snack food company on my favorite media website” – but with the creation of an in-house advertising agency, The Onion will now cater to marketers with native videos and articles. Why would any brand pay to be ridiculed?