We all know video killed the radio star. Or did it? Radio might’ve been wrongly presumed dead all these years according to new research, which reveals that radio in the US has greater reach than a number of media, including television. So what does this finding mean for marketers?

Aussies like to travel. In 2015, 4.6 million Australians aged 14 and over travelled overseas. And while access to the internet and comfy beds are important, research from a report by Nielsen and Commercial Radio Australia found that over 70% of Australian travellers listen to commercial radio weekly.

Sound may have taken a back seat to visuals, with silent auto-play clips becoming the norm on social feeds, but the rise of podcasting shows that there is a huge appetite for audio storytelling. Facebook is now catering to that with its Live Audio tool, which lets broadcasters stream content live.

Tech has transformed how we study, socialise and partake in sport – and it’s also having a huge impact on storytelling. Yet predictions that e-readers and video would supersede the written word have proven simplistic. So how exactly are the ways we write, publish and read stories changing?