A new generation of streetwear labels are designing parodies of iconic logos, testing legal boundaries and challenging the assumption that the fashion industry takes itself too seriously.

With over 60% of women in the UK buying and selling pre-owned clothes online, the second-hand market is booming. There’s just one problem – counterfeits. eBay is now responding to shoppers’ worries when buying vintage goods on its site with an authentication system.

Parisian label Vetements has been making waves in the world of fashion as one of its catwalk pieces has become something of a cult item. Following its debut at Paris Fashion Week, the brand's bright yellow DHL t-shirt sold out in weeks, but why is it such a luxury must-have?

In the US, there are 11.8 million Gen Yers living in households with six-figure incomes, and many want to treat themselves to luxury items. For a market filled with these tech-savvy and social media-driven shoppers, instant gratification is crucial. But how are brands getting this group to splurge?