In the past, crashing a house party might've been considered bad behaviour. Now, Absolut is encouraging it. The brand's new platform HOPPR allows people throwing parties in New York to publicly invite party go-ers to RSVP. Will this move help Absolut reestablish itself in a competitive alcohol market?

Whether you’re half-way through dinner or on holiday, it can be difficult to ignore work emails coming through to your phone. But France’s ‘right to disconnect’ law guarantees employees the ability to switch off from digital communications from work when they're outside the office.

Summer camp is a quintessentially American experience, forging memories of paddling canoes, swimming in lakes and endless campfires for those that went. Camp No Counselors is bringing back that summer feeling by letting adults overrun kids’ retreats, but what’s driving grown-ups back to camp?

France hosted more than 1,600 festivals in 2014, including some of Europe’s most iconic gatherings. But as attendees are served the same predictable line-ups and experiences, big events are losing appeal. What’s the allure of niche festivals and how can brands tap into these intimate occasions?